Four Ways To Create Digital Advertising Communicate With Consumers

Using advertising budget through digital media Has continued to grow in the past 2-3 years. The major problems of marketers and advertising agencies Is to accelerate the study of new tools Including consumer behavior that changes according to technology trends.

Digital media budget And additional roles
The advertising industry is often cut budget every year in the second half. But the difference is In the past, marketers saw digital budgets as an additional option that could be eliminated. If exceeding the budget set by the company Unlike the current to store digital media Ready to integrate with other media in the market to affect the interests of consumers.

Continuous use of Search Marketing is effective. When combined with campaigns in each period Although the brand will cut the budget Can not abandon social media websites and investment in Search Marketing because digital media can continue throughout the year And not tied to any marketing campaigns.

The direction of digital marketing has been changed recently with the behavior of consumers who use the internet via smart devices that have increased rapidly. As a result, the online media plays an increasing role as a shadow Is another important channel that marketers need to pay attention to To create value for the brand.

High quality content Make online videos as the main media.
In the past, if someone talked about marketing on the internet Will be a campaign that is specific to certain consumers Focused on making campaigns in the form of innovation There are novelty, luxury, including the use of technology to make people feel excited and close to the brand. But now online video can be accessed by people who are equivalent to TV, newspapers or radio. Marketers will get an opportunity that never existed before. The use of advertising in the same way as television is shown on the internet.

Campaigns that support smartphones Can reach broad

What makes people turn to use smartphones is the 3G service in the past year. With smart phones having lower selling prices With the lowest price at 2,000 baht per device, close to feature phones And the presentation of the manufacturer's brand that emphasizes ease of use Not only offering technology or software When the use of smartphones increases, products, services, and agencies therefore give importance and allocate advertising budget through digital media continuously,link tracking software.

Real-time Marketing, creating opportunities from analysis
Due to the increasingly competitive market Including the current economic conditions Pushing marketers to strategically place sales based on Causing the need to take advantage of current events And communicate to suit the situation Tactfully Which must be communicated to the group of people and times In order to strengthen the relationship between consumers and brands.

Tangible experiences other than digital
Campaigns that use digital media only Can not influence consumers anymore Become the source of bringing Physical and Digital Marketing together to combine digital and tangible media in everyday life. Until creating a direct link to the experience that consumers can easily access to that brand, such as Share a Coke campaign that prints a person's name on the can Resulting in consumers taking pictures and sharing until they become viral.